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<p>Marketing objectives are measurable, definable goals- such as increasing sales, brand awareness, or web traffic- that allow marketers to determine the success of their overall campaigns. When setting these objectives, marketers must be sure they are specific, measurable, attainable, relevant, and time-based to provide clear, specific actions and overall direction (Smith, 2024).  Three main things [&hellip;]</p>

<p>One tool that can help marketers define their target market is social media analytics. These analytics provide insight into important demographic data- including age, gender, location, and interests- that provide marketers with the necessary information to begin identifying their target market. Once identified, marketers can then use targeted social media campaigns to further understand the [&hellip;]</p>

<p>The article I chose is entitled “14 Data Analytics Trends for 2024: What You Can’t Ignore,” published on February 21, 2024 (link: <a href="https://userpilot.com/blog/data-analytics-trends/" rel="nofollow">https://userpilot.com/blog/data-analytics-trends/</a>). This article discusses important trends in data analytics that will aid marketers in understanding customers, enhancing product features, optimizing business operations, and driving strategic business decisions to dr

<p>Brand: A brand that faced both legal and ethical issues is the well-known brand Herbalife. Founded over 40 years ago, Herbalife is a self-proclaimed active and lifestyle nutrition brand offering weight loss and nutrition shakes, bars, and supplements. The brand has even expanded into skincare in the past decade. Aside from nutrition and skincare, the [&hellip;]</p>

<p>KPIs, or key performance indicators, are a statistical way of measuring specific metrics to meet a company’s objective. These can include- but are not limited to- impressions, views, click-through-rate, conversion rate, net promoter score, and engagement rate. These metrics help businesses determine which elements in their marketing strategy are working and which areas need improvement. [&hellip;]</p>

<p>One company that failed to position itself using the name and logo in recent years is Petco. In 2020, the classic imagery of the blue cat and red dog against the red brand name that had drawn consumers in for years was replaced by a simple blue text reading “Petco The Health + Wellness Co.” [&hellip;]</p>

<p>The hub-and-spoke method can be broken down into a hub of central information that sends out crucial information to the surrounding spokes (or different business units) to keep operations running smoothly. The hub is created of important team members such as the senior analytics specialist, web analytics specialist, platforms manager, marketing analyst, and anyone else [&hellip;]</p>

<p>The three most significant developments in digital advertising over the next five years that I’m predicting are TikTok ads, artificial intelligence, and influencers. TikTok isn’t just one of the most popular social media platforms with over 1.5 billion monthly active users and predicted to have over 2.2 billion by 2027 (West, 2024). TikTok ads are [&hellip;]</p>

<p>Home Depot’s main business is retail of home improvement products in the United States. They offer flooring products, lumber, tools, kitchen and bath, tools, paints, plumbing, building materials, hardware, decor, millwork, appliances, electrical, lighting products, indoor garden, and outdoor garden. The value Home Depot offers customers is a large selection of various home improvement products [&hellip;]</p>

<p>The 2011 case of Overstock.com is a great example of a company engaging in unethical SEO practices and facing the consequences. Overstock.com was convincing colleges and universities to embed links on their websites in return for discounts for faculty and students knowing that “.edu” carries more authority in the search engines than “.com” or “.net.” [&hellip;]</p>

<p>In the 2016 AT&amp;T case, over 2.7 million customers’ rights were violated- specifically section 5 of the Federal Trade Commission Act. This act prohibits deceptive or unfair practices in or affecting commerce (Federal…1914). AT&amp;T violated this law by participating in mobile cramming (adding third-party charges to mobile bills without consent). The negative consequence for the [&hellip;]</p>

<p>It&#8217;s no secret that people use mobile phones and tablets for a good portion of each day. Smartphones have become almost a necessity in today&#8217;s world full of QR code menus, Etsy shops, and the like. A majority of time spent online is spent on social media- a completely free and undeniably effective marketing channel. [&hellip;]</p>

<p>SEO (search engine optimization) and SEM (search engine marketing) are two critical elements to a business&#8217; success. SEO is a long-term strategy using keywords and web content to increase organic search traffic and visibility on search engines. SEM is a more short-term approach involving paid promotional advertisements on search engines to produce quick results. First, [&hellip;]</p>

<p>The socially responsible company I chose is Patagonia. Although the company has complications regarding its size and supply chain complications, its ethical and social responsibility can still be used as an effective example. Patagonia was the first Benefit Corporation in California when legislation was passed to allow this (Ames, 2023). “A benefit corporation is a [&hellip;]</p>

<p>The company I chose for my final project is Apple. As a loyal consumer of their products who can’t go a single work day without her iPad, I chose this brand because it’s familiar and personal to me. I feel that because of my large amount of time spent online, I have a good indication [&hellip;]</p>

<p>I chose the battery companies Duracell and Energizer to compare brand strategies. With a 2022 net profit of 2 billion, Duracell would be considered the “top dog” over Energizer, which ended 2022 with a net profit of just over 3 million (Energizer…2023) (Get…2023). Energizer has been in the game since the late 1800s, making Duracell’s [&hellip;]</p>

<p>In the case study article Under Armor&#8217;s Willful Digital Moves, many market segments were identified. A market segment is a group of customers with similar needs and wants, and the first one identified was the male athletic demographic. The strategy was simple, the brand would be created for &#8220;tough&#8221; men, offering innovative, technical apparel that [&hellip;]</p>

<p>The company I selected for my project is Apple. I chose this company because as many problems as their technology has, they still have a cult-like following that even includes myself. Samsung has proven to be more customizable and in some cases fit people&#8217;s needs better, but the thought of sending a green text message [&hellip;]</p>

<p>Hannah Braun What type of consumer are you? There are two types of consumers- individual and organizational. Individual consumers purchase to satisfy personal needs while organizational consumers purchase to manufacture other goods, resell materials, or act on an organization&#8217;s behalf. I am an individual consumer most days as I just purchase for myself or I&#8217;ll [&hellip;]</p>